We promoted Tinder ‘s entry into Instagram in Italy; all through an innovative launch campaign and the help of our top talent.
We chose Martina Dell’Anna and Gaia Clerici as Creators for this activation, going to promote Tinder’s Instagram profile through structured activity on our Creators’ socials, and those of Tinder itself.
An interactive session was organized on the Tinder Italy profile, in which our Creators exchanged messages with their fans in DMs, following the“Follow to match” idea devised by Tinder itself, recreating the idea at the heart of the app but on Instagram.
The whole activity was carried out and supported on Instagram, with 4 sets of stories, one hour-long live and 3 hours of media interaction in DMs.
IMPRESSIONS
850.000
