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Category
Client
Ablo
Project
Ablo: Connect the World
Ablo, the app for casual conversations between people around the world, equipped with automatic translation and several ice-breaking interaction options, also arrives in Italy. It is available for free on Android and iOS and was launched in 2019: six months after its launch it had more than 30 million subscribers in 233 countries. It has just been launched in Italy but already has 255,000 users, 1.8 million in Europe.
THE PROJECT.
Target
The goal of the activity was to promote the highly anticipated launch of the Ablo app in Italy.
Strategy
We proposed 6 of our in-house talents for the activity such as: Gaia Clerici, Il Gabbrone, Jody Cecchetto, Lele Giaccari, Michelle Puttini and Stefy Evita, handling all the technical load of the work ourselves, leaving creative freedom to the talents.
“When was the last time you actually connected with someone for the last time?” with this Slogan our talents have been ingenious in talking about the app on Instagram, making a total of 20 sets of Stories.
RESULTS
The activity was well received in terms of visibility, exceeding a total of 1.82 Million Impressions, leaving Ablo incredibly surprised by the work done.