Manetti & Roberts commissioned us to promote its Dry Deodorant – Men’s line.
On the occasion of the Italian Cup final, we involved OffSamuel and PirlasV to bring the brand to the heart of football fans, who showed how to stay fresh during matches thanks to Borotalco products, interacting with fans and creating spontaneous and entertaining content.
The campaign took place on Instagram.
IMPRESSIONS
400.000
