Spotify: The streamers’ playlist

Spotify commissioned us to promote their brand.

For this campaign we chose LolloLacustre and TheRealMarzaa who, live on Twitch, selected their favorite songs aiming to create the best playlist of 2025. The format focused on live interaction with the audience, who were able to suggest songs to be added live, leading to the creation of a truly unique playlist.

Excerpts from the live broadcast were posted on Instagram, TikTok, and YouTube, aiming to amplify reach.