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The Suicide Squad – Suicide Mission (The Suicide Squad) is a 2021 film written and directed by James Gunn.
Based on the DC Comics anti-hero group of the same name and the tenth film in the DC Extended Universe, the film stars an ensemble cast that includes Margot Robbie, Idris Elba, John Cena, Joel Kinnaman, Sylvester Stallone and Viola Davis.
The project
Objective: The request was to maximize reach and engagement for the release of the film, in a delicate period of recovery in the world of post-covid cinema.
Strategy: As done previously for Snake Eyes, we identified the best influencers whose community may be interested in the DC universe (fantasy) with contents related to cinema. Thanks to our cosplay division, we created a series of high-impact TikTok/Instagram contents, as well as costumes dedicated to the film’s premiere.
Results
The infuencer communities have clearly and strongly understood the message, our cosplayers have participated in several shooting sessions and received compliments for the speed and quality of thir work. Thanks to our content we have achieved a total reach of 500k+ unique users.
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