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Plarium Global Ltd. is committed to creating the best mobile and social experience for the over 390 million hardcore and casual gamers worldwide. Their diverse portfolio includes over 20 games ranging from hardcore RPGs to casual adventures, with acclaimed titles such as Raid: Shadow Legends, Vikings: War of Clans, Lost Island: Blast Adventure and the Stormfall franchise.
The project
Goal: The client’s request was to identify the best possible influencers to promote Plarium’s mobile/desktop games, specifically RAID: Shadow Legends and Vikings. The focus of the campaign was directed on conversion rate, specifically app downloads.
Strategy: We built the technical setup necessary to stream the game on Twitch, teaching creators how to play the game while streaming and incentivizing their community to download the game and actively play. Additional dedicated content was then posted on Instagram and Discord.
Results
With more than 200 successful campaigns in 2 years, aNc Media is still working with Plarium to promote their titles.
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