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Dolly Noire is an Italian trademark, registered in 2004 by four guys in the suburbs of Milan. Then officially founded in 2013, Dolly Noire was born on a bench on a summer evening, mixing fun with friends with a passion for streetwear and a good dose of resourcefulness.
THE PROJECT.
Target
The goal of the campaign was to promote Dolly Noire x Blur clippers and to raise awareness of ultra-digitization.
Strategy
We designed the launch of the clippers in two separate drops, obtainable through a purchase on the Dolly Noire website during the promotional campaign, so as to increase brand awareness.
Together with Blur, we devised an engaging sketch for his community to discover his new clippers in collaboration with the brand, for which he also made a fun short film in which he shows off his products.
The artistic side of the product was devised together with the client by referencing strong memes in the Blur community so that they would entertain and entice purchase.
The campaign took place on two platforms, Instagram and Twitch, where Blur has an excellent engagement rate.
RESULTS
The campaign produced excellent results, generating 2.6 million total impressions.
