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Marketing campaigns
Marketing activations
Product placements
Online and live events
Influencers
We work with top Italian creators and influencers to create the best possible marketing campaigns. What sets us apart from other media agencies, however, are aNc Network and aNc Nexus, our in-house talent management agencies where we exclusively manage a great many of Italy’s top influencers. Thanks to our proprietary ANCDROID platform, management is professional, fast and efficient
The numbers of aNc Network
Twitch
7.556.154
Followers
Youtube
4.970.780
Subscribers
7.628.100
Followers
TikTok
12.045.000
Followers
The numbers of aNc Nexus
Twitch
763.287
Followers
Youtube
637.404
Subscribers
344.900
Followers
TikTok
949.200
Followers
TOTAL REACH
34.894.825
Influencer marketing activations
Twitch.tv is a live streaming platform owned by Amazon. It was launched on June 6, 2011. The site primarily allows for the streaming of video games, formats, live IRL, podcasts, and more… Content can be viewed both live and on demand.
” At Twitch, our mission is to provide the best shared social video experience created by our growing community where creators and communities can interact safely. To achieve this goal, we ask that all users participate in a way that promotes a friendly and positive experience for our global community “
Deliverables
1) Placement banner inside the live show
2) Physical placement of the product within the framed scene
3) Dedicated title command that links to a custom text string with affiliate chat link
4) Timer that sends back a string of text + affiliate link every few minutes
5) Sponsored banner under the live
Target audience: sex
Females: 35% | Males: 65%
Target audience: age
10-19: 37.8% | 20-29: 40.6% | 30-39: 13.2% | 40-49: 7.1% | 50+: 0.9%
TikTok is an app that comes from China and created by Zhang Yiming in September 2016. Started as an amateur music video platform, it has now expanded its pool to all kinds of short videos.
“Our mission is to enable everyone in the world to freely express their imagination and knowledge in the ways and times they see fit. The platform hosts creative works in the form of videos that help to give a genuine, inspiring and entertaining experience “
Deliverables
1) Creation of a sponsored video creativity on TikTok
2) Video realization on a sponsored track
3) CTA & Reflink in Bio
Playlist
2 Videos
Target audience: sex
Female: 60% | Male: 40%
Target audience: age
13-17: 27% | 18-24: 42% | 25-34: 16% | 35-44: 8% | 45-54: 3% | 55+: 4%
YouTube is a platform that allows the viewing of multimedia content. Specifically, inside, we can see trailers, amateur videos, reviews, news and live streaming. The content offered is original and varies from a simple video clip of our favorite song, to a vlog. On YouTube you are a spectator, but not only. You can comment, vote, add a video to your favorites.
” YouTube’s mission statement is “to give everyone a voice and show them the world.” YouTube concentrates on video content. The company makes access and sharing of this information easy and convenient through its online sharing platform. »
Deliverables
1) Integration of a pre-roll within a video (30-60-90 seconds)
2) Creation of a dedicated video
3) CTA & sponsored link within the description of the video
4) Logo in the video cover
Target audience: sex
Female: 45% | Male: 55%
Target audience: age
14-19: 33% | 20-29: 31% | 30-39: 24% | 40-49: 8% | 50+: 4%
Instagram is a social network that is a communication channel that allows you to interact with other people who are part of a social network. This is a social network dedicated to sharing and publishing photos and videos: Instagram users have a personal profile on which to upload photos and videos, thus sharing with the people in their network (followers) the moments of their day.
« Instagram mission statement is “to capture and share the world’s moments.” Instagram branding revolves around creating visual impressions that leave its clients with long-lasting memories, and this is what this mission statement alludes to. »
Deliverables
1) Instagram stories set
2) Sponsored post
3) Sponsored Video Reel/IGTV
4) CTA & Reflink in BIO
5) Instagram live sponsored
Target audience: sex
Female: 48% | Male: 52%
Target audience: age
13-17: 7.5% | 18-24: 29.9% | 25-34: 32.1% | 35-44: 8.1% | 45-54: 3.8% | 55+: 2.3%
Twitch.tv è una piattaforma di live streaming di proprietà di Amazon. È stata lanciata il 6 giugno 2011. Il sito consente principalmente lo streaming di videogiochi, format, live IRL, podcast e molto altro.. I contenuti possono essere visti sia in diretta sia on demand.
« In Twitch, la nostra missione è fornire la migliore esperienza di video social condivisa creata dalla nostra comunità in crescita in cui i creatori e le comunità possono interagire in sicurezza. Per raggiungere questo obiettivo, chiediamo che tutti gli utenti partecipino in modo tale da promuovere un’esperienza amichevole e positiva per la nostra comunità globale »
Deliverables
1) Placement banner all’interno della live
2) Placement fisico del prodotto all’interno della scena inquadrata
3) Comando nel titolo dedicato che rimandi ad una stringa di testo personalizzata con link affiliato in chat
4) Timer che rimandi una stringa di testo + link affiliato ogni tot minuti
5) Banner sponsorizzato sotto la live
Target: sesso
Femmine: 35% | Maschi: 65%
Target: età
10-19: 37.8% | 20-29: 40.6% | 30-39: 13.2% | 40-49: 7.1% | 50+: 0.9%
TikTok è un’app che arriva dalla Cina e creata da Zhang Yiming nel settembre del 2016. Nata come una piattaforma di video musicali amatoriali, oggi ha allargato il suo bacino a tutti i tipi di video brevi.
« La nostra missione è far sì che chiunque nel mondo possa dare libera espressione della propria immaginazione e conoscenza nei modi e tempi ritenuti più opportuni. La piattaforma ospita lavori creativi in forma di video che contribuiscono a donare un’esperienza genuina, ispirante e divertente »
Deliverables
1) Realizzazione di una creatività video sponsorizzato su TikTok
2) Realizzazione video su una traccia sponsorizzata
3) CTA & Reflink in Bio
Playlist
2 Videos
Target: sesso
Femminile: 60% | Maschile: 40%
Target: età
13-17: 27% | 18-24: 42% | 25-34: 16% | 35-44: 8% | 45-54: 3% | 55+: 4%
YouTube è una piattaforma che permette la visione di contenuti multimediali. Nello specifico, al suo interno, possiamo vedere trailer, video amatoriali, recensioni, notizie e live streaming. I contenuti proposti sono originali e variano dal semplice videoclip della nostra canzone preferita, al vlog. Su YouTube sei spettatore, ma non solo. Puoi commentare, votare, aggiungere un video ai tuoi preferiti.
« YouTube’s mission statement is “to give everyone a voice and show them the world.” YouTube concentrates on video content. The company makes access and sharing of this information easy and convenient through its online sharing platform. »
Deliverables
1) Integrazione di un pre-roll all’interno di un video (30-60-90 secondi)
2) Realizzazione di un video dedicato
3) CTA & link sponsorizzato all’interno della descrizione del video
4) Logo nella copertina del video
Target: sesso
Femminile: 45% | Maschile: 55%
Target: età
14-19: 33% | 20-29: 31% | 30-39: 24% | 40-49: 8% | 50+: 4%
Instagram è un social network cioè un canale di comunicazione che permette di interagire con altre persone che fanno parte di una rete sociale. Si tratta di un social network dedicato alla condivisione e alla pubblicazione di foto e video: gli utenti di Instagram possiedono un profilo personale su cui caricare foto e video, condividendo così con le persone della propria rete (followers) i momenti della propria giornata.
« Instagram mission statement is “to capture and share the world’s moments.” Instagram branding revolves around creating visual impressions that leave its clients with long-lasting memories, and this is what this mission statement alludes to. »
Deliverables
1) Instagram stories set
2) Post sponsorizzato
3) Video Reel/IGTV sponsorizzato
4) CTA & Reflink in BIO
5) Instagram live sponsorizzata
Target: sesso
Femminile: 48% | Maschile: 52%
Target: età
13-17: 7.5% | 18-24: 29.9% | 25-34: 32.1% | 35-44: 8.1% | 45-54: 3.8% | 55+: 2.3%